Microsoft Ads For Social Impact. Full Guide to Getting Started
Get access to a $3,000/month of free advertising grant. With virtually no competition.
Microsoft Ads For Social Impact
For some time now Microsoft has been offering non-profits 50% off any advertising spent on Microsoft ad networks. This program was changed in May 2022. Eligible non-profits can now receive $3000 per month in completely free ad spend with more flexibility than Google Ad Grants.
Why You Should Care About Ad Grants
The vast majority of nonprofits are not currently advertising using their Microsoft grant. Most non-profits don’t know it exists. But the lack of awareness is an opportunity. Without competition, your ads will show up more often. The $3,000 per month will get you more clicks to your website due to lower competition and lower costs per click and you will be able to promote yourself to previously unreachable audiences. If the Microsoft ad grant and Google ad grant are used in combination, non-profits can receive $156,000 in free advertising per year.
Where Can I Advertise With My Microsoft Ad Grant?
- Microsoft Edge
What To Do With Your Microsoft Ad Grant
1. Build Awareness
- Promote articles, publications, and news from your organization.
- Promote videos embedded on your webpage
- Share resources, and compile directories of useful information.
2. Collect Leads
- Get people to subscribe to your newsletter.
- Sign people up for your services or have them sign up for a meeting.
3. Recruit Volunteers
- Recruit local volunteers.
- Recruit remote volunteers interested in your specific mission.
4. Promote Programs And Events
- Promote your non-profits services and programs.
- Promote events, workshops, and webinars.
5. Fundraise and Connect with Donors.
- Promote your fundraisers.
- Reach people looking to donate to your cause.
Who Is Not Eligible?
- Non Profit organizations that have not obtained recognized legal status in their respective country;
- Governmental organizations or agencies, including governmental museums, international governmental organizations, and United Nations Entities;
- Schools, colleges and universities including formal educational institutions, nonprofit schools, and academic museums;
- Healthcare organizations including, but not limited to, hospitals, healthcare networks, health plans, and ambulatory/outpatient healthcare organizations;
- Public Utilities, including public transportation, telecommunications, and utilities;
- Financial institutions, including banks, insurance providers, and pension and retirement funds;
- Professional, commerce and trade associations;
- Professional and semi-professional sports organizations, including governing bodies, Olympics, and national or international tournaments;
- Political, labor and fraternal organizations;
Not sure if you qualify? Apply anyways, Microsoft will let you know if you are eligible.
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Specific Eligibility Requirements By Country
Organizations must be deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law; charities registered with the Australian Charities and Nonprofits Commission (ACNC); or income tax exempt not-for-profit organizations as defined by the ATO.
Organizations must be: (1) charities; (2) tax exempt non-profit organizations operating on a nonprofit basis for the public benefit; (3) federal not-for-profit corporations; or (4) provincial non-profits.
Organizations must be nonprofit or nongovernmental organizations established pursuant to association loi 1901, fondation loi 1987, local Civil Code, or fonds de dotation loi 2008-776 and registered in the “Journal Officiel des Associations” or any other French legal publication.
Organizations must be: (1) public institutions approved for tax deductions; (2) associations with certificate of proper management; (3) associations; (4) public benefit foundations with certificate of proper management; (5) public benefit foundations; (6) public endowments; or (7) religious endowments.
Organizations must be registered with or recognized by relevant authorities as: (1) associations (verenigingen) or foundations (stichtingen) with public benefit organization (Algemeen Nut Beogende Instelling – ANBI) status; (2) associations or foundations otherwise operating on a nonprofit basis for the public benefit; or (3) churches and other religious organizations (kerkgenootschappen en hun zelfstandige onderdelen).
Organizations must be registered with or recognized by relevant authorities in their respective location: England and Wales, Scotland or Northern Ireland as: (1) registered charities; or (2) HMRC exempt charities or churches.
Organizations must be recognized by the Internal Revenue Service (IRS) as exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code (IRC).